By replacing an absent figure with someone who is continually present, for fans of huns and EastEnders, the meme comments on contemporary politics and emphasises ‘comedy and the sense of nostalgia for a lost way of life’ ( Geraghty, 2002: 66).

According to Urban Dictionary (2018), a crowdsourced online dictionary for slang words and phrases, it is a ‘standard response from a lower-class British female on Facebook to a friend of the same ilk, usually in response to an attention-seeking / ambiguous statement’.OK boomer implies that the older generation misunderstands millennial and Gen Z culture and politics so fundamentally that years of condescension and misrepresentation have led to this pointedly terse rebuttal and rejection. Furthermore, Lonsberry stated that "being hip and flip does not make bigotry OK, nor is a derisive epithet acceptable because it is new". With a Conservative stronghold and (upper) middle-class representations dominating the media (see Friedman et al. This assumption bears similarities to the idea that women cannot be present and harness the power of visibility in memes. Boomers like Cowen are simultaneously anxious about the meme’s ageist implications, and eager to assert their wisdom over younger generations.

If “we” have to divide ourselves, it makes sense to look for these class divisions rather than inventing common cultural characteristics across generations. OK, groomer: Anyone who opposes Florida's 'Don't Say Gay' bill is 'probably a groomer,' DeSantis press secretary says".Rachel O’Neill (2020) argues that ‘wellness’ is ‘[b]illed as a more intuitive approach to health and well-being’ (p.