In comparison to its competitors, Big Bazaar has a higher brand loyalty due to its entry before any other supermarket chain in the Indian subcontinent – it was the first of its kind on such a grand level.

She’s unearthly suburban and unreasonably talented, and she can pretend to be a normal person,” the filmmaker and writer John Waters tells me. “I think of the ad campaign for Russ Meyer’s Lorna,” he says admiringly, referring to the 1964 sexploitation film. “[The tagline] could go for her: ‘Longing, love, lust, life, Lana. Too much for one man.’ ”Successful retail stores such as Big Bazaar can predict market trends and can help develop products and services to sustain those trends using campaigns and marketing strategies to meet the expected needs and demands of the customers. Upon its release, Born to Die was widely critically panned. The New Yorker said that the “Del Rey character is a combination of disaffected and cynical and romantic and brutal and naïve, which makes her sound more forgetful than profound.” The New York Times reduced Del Rey to a mere “pose, cut from existing, densely patterned cloth” and diagnosed her career as “founded on bad faith all around.” Pitchfork rejected Born to Die as “out of touch,” not just with the world but also with “the simple business of human emotion,” slamming it in the closing line of the review as “the album equivalent of a faked orgasm.” Some of the marketing campaigns of Big Bazaar and marketing strategies of Big Bazaar are mentioned below: So let us go through the marketing mix model of Big Bazaar in detail and look at the parameters one by one in the coming section. Big Bazaar promises its consumers high-quality products at low prices. Moreover, it offers discounts all year round and creates special sales and campaigns during festivals (Durga Puja, Diwali, etc) to encourage bulk buying.

Discounts are offered all year round at Big Bazaar but every Wednesday, special discounts are offered on categories like apparel, food, toys or electronics to acquire more walk-in customers on weekdays. Big Bazaar engages in a ‘family shopping’ experience’ i.e., shopping for all age groups under one roof. Audiences disagreed. Catapulted by the success of singles like “Video Games,” “Blue Jeans,” and “National Anthem,” Born to Die became the fifth-highest-selling album in the world in 2012. Big Bazaar is a retail chain of hypermarkets and department stores founded by Kishore Biyani in 2001 under the parent organization Future Group. With a steady growth curve in the last two decades, Big Bazaar has established many verticals under its brand like Food Bazaar, Fashion at Big Bazaar (short for fbb) and eZone.Director David Lynch is also a fan. “She tells a story in her music,” Lynch says. “She gives a mood and a story and a way to think, and she paints a picture in your brain.” Critics have retrospectively hailed Del Rey as a singular and pioneering talent whose influence is evident in the work of artists like Billie Eilish and Olivia Rodrigo—including Pitchfork, which ran a new review of Born to Die nearly a decade after the first one, writing, “Lana is reaching for something: the fulcrum point where the fear and pain of sexualization start to work as leverage.” It reaffirms, even though she has nothing left to prove, that those who foresaw her career as a mere cultural blip were—well, Del Rey puts it best: “It’s almost like they were wrong,” she says. “That’s all. They just got it all wrong. That’s all.” Hope you liked reading about the business model of Big Bazaar. Let us know your thoughts in the comments section below and if you liked our blog, do share it in your circles. I know this. And yet I still find myself searching for artifice and affect, for a peek beyond her persona to locate the space where some “realer” Del Rey is hidden. Isn’t this—for me, as a profiler—my assignment?